10 Blog Ideas For Real Estate Agents

blocks on a wooden table that say real estate

Millions of people, including real estate agents, blog across the globe. This means that blogs are available on almost every topic you can imagine. That includes topics on homeownership, real estate investing, and flipping properties.

Blogs have been proven to increase brand awareness and boost rankings on search engines for a variety of keywords. An increasing number of real estate agencies are realizing the benefits of including a blog in their entire marketing strategy.

By creating a blog, you make it easy for homebuyers to locate the information they need. This allows you to draw in your target market and expand your email list, which generates new inquiries and leads to faster sales!

If you’re just starting a real estate blog, here are our top 7 blog ideas for real estate agents.

1. Local Area Properties

Begin your blog by identifying some local area properties— both affordable and luxurious— that adhere to the standards of your potential clients. Real estate transactions depend heavily on location.

For example, if you’re based in San Diego, CA it is helpful to write about local topics about that area. Property appeal and price are influenced by neighborhoods and their resources. This includes (but is not limited to) schools, stores, entertainment options, and recreational opportunities.

You may quickly gain a following in your neighborhood by making a blog about the most recent real estate offers. Include these descriptions so you can provide justifications for each property’s prices.

2. New Listings

house with for sale board outside

Pick a listing that, for some reason, really attracted your eye and provide a detailed description of it. When choosing properties for your blog, try to pick those special and deserving of additional attention. Just be specific with the house listings you want to explore.

You can also include the types of properties available in your local area. You will surely be able to identify potential homeowners, whether for senior communities, beachfront properties, multi-family developments, or family-friendly locations.

3. Home Buying Tips

Finding a home that supports, rather than undermines, a homeowner’s financial goals is necessary. For prospective homeowners, this type of information is on the list of things they look for before scouting real estate agents.

Write how-to guides, like how to increase a retirement fund or how to sell an inherited property, to attract your audience. Make sure to provide readers with a cheat sheet or booklet, too. Doing this will boost the number of potential buyers on your email lists.

4. Market Reports

For potential real estate clients, market reports are essential. They effectively demonstrate your expertise in the area of real estate marketing and verify the current value of properties in comparison to others. However, data reports can be overwhelming to read sometimes.

Many potential clients don’t go over the whole thing and prefer to skim-read the information. Therefore, creating a blog about market trends with infographics and appealing titles can be an easier way to disseminate this information.

5. Client Testimonials

Of course, you also have to build trust and connection with your potential clients. Do this by visiting your past clients and asking for their testimonies while working with you. It can ultimately guide your potential clients about your work ethic and set their expectations for you.

6. Mortgages & Financing

a young woman and man talking over paperwork with a man

For most borrowers who don’t have access to dollars in cash to purchase a property, mortgages are a necessary component of the home-buying process. Before making a blog about this, you must conduct your own research about the financing stuff.

Otherwise, you could be providing your potential clients with false information, which won’t help your brand image. List down the types of mortgages and provide some tips so that your prospective homeowners can purchase properties smoothly.

7. A Guide For a Purchase Contract

Everyone is a first-timer for everything at one point in their lives, including buying properties. To help first-time buyers, make a comprehensive and interactive guide for those with little to no understanding of contracts.

As a real estate agent, your reputation will be enhanced by doing this. It demonstrates that you are genuinely trying to help your clients avoid swindlers and get a good deal on their forever home.

8. Home Features and Architectural Designs

a master bedroom designed with a floor rug

It’s no doubt that clients are most excited about the interior and exterior designs of the house. To maintain their interest in buying homes, list down some unique home features and architectural designs that are pleasing to the eyes.

Make sure to include pictures in every feature, and don’t forget to display them in a pleasing way. For example, you can use a tool like Picsart to design eye-catching photo collages for your website! You can also advise them on selecting outdoor items, furniture, and wall colors. Assist them by directing them to several nearby furniture retailers.

9. Signs That You’re Getting a Good Price

Another way of building trust with your clients is to assure them that your goal is to truly assist them rather than extort money from them so they will have peace of mind. By creating a specific blog about which of the property choices that favors them, you will be able to develop a good relationship with your clients.

10. Things to Consider When Viewing a Property

Some clients could hurry into renting or buying a house and later discover that something is lacking or they don’t like. Inform them of the frequent errors that your clients make and how to avoid them.


As a real estate agent, it’s important to take things step-by-step. Keep in mind that you don’t need to rush things out and write about all these blog ideas for real estate agents. Instead of attempting to appeal to every potential client, focus on creating blogs you’re well-versed in. This will avoid giving out information you’re not sure about that may cause problems in the future.

We understand how busy real estate agents are, and hiring a writer to do the blogging is a perfect option. You can hire writers who are well-versed in helping your website rank in Google. A higher rank means more traffic and thus more SALES!

Are you looking to flog a property quickly? Brotherly Love Real Estate are a real estate company in Philadelphia. We buy houses fast for cash from landlords, investors, realtors, and homeowners. Our team of experts can close a property in as little as 21 days. Contact us today to learn more about selling to an investor.