How is Technology Used in Real Estate?

a large house with front lawn for sale

Technology has impacted every industry, including real estate. Although real estate agents have been using technology for years to help sell homes, new and innovative technologies are constantly emerging that can make the process even easier. This can make a big difference during sales, especially when combined with other tools that help realtors sell a home fast.

In this blog post, we’ll answer the question, “How is technology used in real estate?” and discuss the most popular technologies real estate agents use to help them close deals.

1. Drones 

Drones are changing the real estate landscape—quite literally! These devices are unmanned aerial vehicles that can take pictures and videos of properties from a bird’s eye view. This gives potential buyers a unique perspective of the property that they would not be able to get from ground level. Moreover, with advanced video editing tools like video to text, users could generate transcripts of these aerial videos to provide comprehensive descriptions of the properties.

They can also be used to create virtual tours that give potential buyers a much better idea of what a property looks like. Such footage can even make a house sell faster by widening the target market to include out-of-state buyers. It also helps potential buyers form a connection with your home before viewing it.

In addition, aerial photographs and videos can be used in marketing materials. The high views help listings stand apart from those taking real estate photos from the ground level. As drone technology continues to evolve, more and more real estate agents will likely be incorporating them into their businesses.

2. Virtual Reality & Augmented Reality

a person using mobile technology in a house

Virtual reality is another technology that is becoming increasingly popular in the real estate industry. Its main use is to allow potential buyers to take a virtual tour of a property without having to physically be there.

Virtual tours are especially helpful for buyers who live in other parts of the country or world and are unable to visit the property in person. This is beneficial to sellers as it ensures the buyers visiting your property are more serious since they’ve already partially viewed the home.

Augmented reality is similar to virtual reality. However, instead of being fully immersed in a virtual world, users can see the real world around them with virtual objects superimposed over it. Examples include having information about a property show up on a buyer’s phone when they point their camera at it or see a home model.

3. Virtual Staging

Home staging can be an effective tool for selling a home, as it can help to create an emotional connection between the buyer and the property. Plus, it doesn’t have to be done physically, thanks to virtual home staging.

Virtual home staging is the process of using computer-generated imagery to digitally furnish and style a home on the market. It can be used to give potential buyers an idea of what the property could look like with different furniture and décor, or to simply highlight the property’s best features. In addition, virtual staging can be used to stage under-construction properties.

While traditional home staging requires physically changing the look of a property, virtual home staging is far less expensive. It can also be done quickly and easily. As a result, it’s an increasingly popular technology used in real estate by both real estate agents and sellers.

4. Digital Marketing

real estate software on a laptop screen

While digital marketing isn’t new, its importance can’t be overstated. After all, potential homebuyers are increasingly conducting their search for properties online. According to the National Association of Realtors, figures are as high as 97%.

By using digital marketing tools, real estate agents can reach a larger audience of potential buyers. They can also showcase homes in the best possible light. The main tools and technologies used in real estate include social media, blogs, email, and websites.

For example, posting photos and virtual tours gives potential buyers a better sense of what the property has to offer. Social media, email newsletters, and blogs can also all be used to highlight properties. Ultimately, by leveraging the power of digital marketing, real estate agents can more effectively sell homes.

Summary: How is Technology Used in Real Estate?

To stay ahead of the curve and provide the best services possible, real estate agents should consider using drones, virtual and augmented reality, and virtual staging in their business. These technologies used in real estate can help agents save time and money while also providing a better customer experience.

Digital marketing is also essential for real estate businesses in today’s market. It allows agents to reach more customers online and generate leads that convert into sales.

Do you need help selling a property in Philadelphia and the surrounding areas? At Brotherly Love Real Estate, we buy and sell houses fast for cash. We can buy a property in as little as 21 days – without the need to pay closing costs. Contact us today to learn more about selling to an investor.