Drone Footage of House For Sale: Do They Sell Faster?
If there’s one thing we’ve learned about selling a house for cash, it’s visuals. High-quality real estate photography still carries the same weight it did back in the past. It’s now upgraded to high-tech tools like drones.
“Would you use drone footage for a house sale”?
Since the popularity of drone footage, if the situation demands, I will use it to benefit. I believe that “A drone footage of your home has the power to establish visuals that may otherwise be unseen by potential buyers”.
Jon emphasizes that “video walkthroughs of a property could encourage buyers to show up for open houses. It’s what inspired me.”
What is a Drone?
Drones are compact airborne devices that are operated via remote control. In real estate, drones are useful for a bird’s-eye view of the property.
Ever since using drone photography as part of our marketing strategy, business has increased by 41%.
Benefits of Using Drone Footage of a House for Sale
Most real estate professionals recommend drone photography “to enhance the listing”.
1) Creates A Visual Walkthrough
In essence, the drone creates a visual walkthrough that allows one to appreciate the layout of the property. For potential buyers searching for a home, this could be a make-or-break point.
Several clients have told me that a walkthrough gives them a “real feel” of the property before they see it.
2) Builds an Emotional Connection
The buyers buy into the illusion of drone footage. This creates an emotional bond that cannot be accomplished by still photography.
This sense of connection could be a tipping point that turns the potential buyer into your home’s new owner.
3) Shows off the Exterior
Exterior photographs highlighting the curb appeal are enticing to buyers. Drone photography takes this a step ahead. This is especially true with larger properties. For such properties, drone footage of a house is a game-changer.
We had a conversation with the founder of Vidico, a video production company. “As a creative production company, we have seen firsthand the transformative power of drone footage in real estate marketing. By capturing sweeping exterior views, drone videos offer prospective buyers a compelling visual narrative, showcasing the unique features and expansive surroundings of a property, ultimately enhancing its marketability and appeal.”
4) Grabs Buyers’ Interest
Since drone photography is so advanced, there is bound to be curiosity. For buyers who are looking at multiple listings, drone photography is more likely to grab their attention.
5) Attracts a Larger Pool of Buyers
Using drone photography can help appeal to a larger pool of buyers, specifically those who are in a different town. In a virtual world, buyers often purchase homes they have never seen before.
The drone footage can help pique buyers’ interest and secure a spot on their list.
Drawbacks of Using a Drone When Selling a Home
While drone footage can increase the appeal of your property, there are certain drawbacks.
1) Hard to Keep Steady
It is hard to click still photographs with drones. Hire a real estate photographer to capture the images of the property along with a drone photographer.
2) Not Ideal for Some Properties
Unfortunately, drone photography will not suit all properties. If your home is small or needs exterior work, the drone footage may highlight less-than-desirable features.
How to Find a Drone Pilot?
Your real estate agent may have some recommendations for drone pilots they have worked with. If not, you can check with your local realtor organization to view a list of industry vendors.
Do You Need Drone Footage when Selling?
In summary, a partnership between drones and traditional real estate photography is the way to go. You have to use them where they are most effective.
And at the end of the day, you want your home to be the listing that stands out for buyers. Drone photography can help you achieve that goal.
