If a picture is worth a thousand words, drone footage should be worth millions of them. Quality real estate photographs can help attract buyers to your listing, but drones take it to the next level. Drone videos can create a deeper, more emotional connection to your home that will encourage buyers to set up a showing, or, in some cases, make an offer without ever stepping foot inside.
Are you uncertain whether drone footage will help you sell your home? We’ll help you decide by sharing the main benefits and drawbacks, plus comparing drone footage to traditional real estate photography.
What is a Drone?
Drones are small aircraft operated by remote control. Cameras mounted on drones can take still photography or videos. And if you’ve only taken still photos with cameras (or cell phones), you’re in for a treat when you discover how flexible drones can be.
And drones can be used equally well indoors or outdoors to highlight the unique features and selling points of your home. A professional drone pilot can fly it over your house for panoramic exterior views, or upstairs and through hallways to give a tour.
The Benefits of Using a Drone
Using a drone to take photos and videos of your property can greatly enhance your listing. Here are some of the top ways a drone can make your home more marketable.
Create a Virtual Walkthrough
A drone can fly through the interior of your home, shooting continuous video the whole time. This creates a virtual tour that can show buyers the layout of your home. For a potential buyer looking at houses, it will give them a better idea of how the rooms flow into one another.
Instead of seeing one room at a time, chopped up by photographs, buyers can see for themselves how it would feel to walk through your home.
Create an Emotional Connection
A drone can also be used in just one room but spun slowly to show off a 360-degree view. To your buyers, this creates the illusion that they are in the room, turning their heads to look around. It creates an emotional bond that simply can’t be accomplished by still photography. That sense of connection can be the tipping point that turns a potential buyer into your home’s new owner.
Show Off Exteriors
Exterior photographs, especially if you’ve put some effort into upping your curb appeal, are especially enticing to buyers. Drone photography takes this further and enhances your marketing with sweeping exterior videos. Even simply shooting a video that circles your home gives buyers a better sense of the overall exterior “feel” of your home.
This is especially true with larger properties. It’s almost impossible to capture the essence of a larger home with ground-level photographs or video. A drone is a game-changer. With its overhead views, you can show off extensive gardens, paths, a pool or deck, and any other unique features.
Grab Buyers’ Interest
There’s no doubt that drone footage is more interesting than still photographs. For buyers who are looking at multiple listings, your drone footage is more likely to grab and hold their attention. It will help your home stand out as compared to other listings in your area.
The longer the buyer spends on your listing, the more likely they are to explore it more closely, reading about its features and looking at still photos, too.
Attract a Larger Pool of Buyers
Using drones can also help you appeal to a larger pool of buyers, namely, those who are out of town. In our virtual world, buyers often have to purchase homes they’ve never been inside. Your drone footage can help overcome their natural hesitations by creating a sense of familiarity. It helps out-of-town buyers feel as though they’ve actually walked around your house themselves.
Some out-of-town buyers will also make a quick trip to view the top homes on their list in person before making an offer. Your drone footage can create enough interest to help you secure a spot on that list.
Drawbacks of Using a Drone
While drone footage can greatly increase the appeal of your listing, there are some drawbacks, too.
Hard to Keep Steady
Drones work best when they’re flying around taking videos. They are incredibly difficult to keep in one place. This makes it very challenging to take still photographs with drones, as they will often come out blurry.
Not Ideal for Some Properties
One of the benefits of using a drone is to show off the size and curb appeal of your home. Unfortunately, the opposite is true if your home is smaller or needs exterior work. Drone footage shot from above will highlight any less than desirable features, such as neighbors that are too close or overgrown gardens.
Drones Versus Photography
Which is a more effective marketing tool for your listing, drone footage versus traditional real estate photos? In an ideal world, you’d incorporate a mix of both, using each where it’s most effective.
- Professional real estate photographers can create stunning, well-lit photos at just the right angles to show off your home’s best features.
- Your drone footage can be used to create walkthroughs and tours of the interior and exterior, showcasing the layout and making buyers feel as though they are inside your home.
How to Find a Drone Pilot
Shooting real estate footage is different from just flying a drone for fun. You want to make sure that you are working with a professional, experienced drone pilot.
Your Realtor might have some local recommendations for drone pilots they’ve worked within the past. If not, you can check with your local Realtor organization; they often have lists of industry vendors.
If you decide to interview drone pilots, make sure you are working with someone who has experience shooting real estate footage. Ask for links to their website or portfolio so you can see samples of their previous work.
Do You Need Drone Footage?
Of course, it’s possible to sell your home without drone footage. But the many benefits of using a drone clearly outweigh the minor drawbacks, making it a great addition to your overall marketing strategy.
At the end of the day, you want your house to be the listing that buyers remember the most — and drone footage can help you achieve that goal.