Real estate agents have been helping people buy or sell a property for decades. With the internet, these hard-working individuals have another tool that can help them seal deals. However, just having a website is not enough these days. In this article, we will take a closer look at how different marketing strategies can enhance that website and move more properties.
1 – Pay-Per-Click (PPC) Advertising
Now that you have your website, you need to get traffic to it. One of the most cost-effective digital marketing tools available is pay-per-click advertising. It is as the term implies, you only pay whenever someone clicks on the link or banner that you use to funnel online users to your website. When you put together your advertising tools, you get to “target” what audience you want to visit your website. For example, if you have a great starter home listed, you can tailor your ad to only be delivered to individuals who would be interested in such a property. You can even target the geographic location your PPC ad will run.
2 – Work On Your Google Ranking
There are numerous ways to get Google, and other search engines, to find your website. Essentially, you need these search tools to know what your website is all about so when someone enters search terms related to what you are selling, the search results will include your website. One of the most effective ways to get search engines to feed traffic your way is to utilize SEO (search engine optimization) methods. These include such things as using proper keywords, meta tags, meta descriptions, photo descriptions, and much more. SEO will bring your website additional, targeted traffic.
3 – Send Out Email Newsletters
Your website can be used also to help generate new leads. All you need to do is include a simple form on one of the web pages where visitors can subscribe to your regular newsletter. You have a newsletter, right? Well, if you don’t, now is the time to start producing one. It doesn’t have to be big. All you need is to include some monthly market information, maybe a few new listings, and contact details. Your website can also be promoted in the newsletter and by sharing market news and real estate sales tips, you will be viewed as an authority on the topics you feature which will help increase your potential client base.
4 – Include Downloadable White Papers or eBooks
A white paper is an informational report and a simple marketing strategy. All you have to do is pull together some stats and details related to local real estate market trends and you will have the makings of a white paper. Convert it to a PDF document and make it available for free on your website. This works in much the same manner as your email newsletter in that the information you share that will be of interest to those seeking to buy or sell property in your area will turn to you for assistance. As always, give your website some added exposure in the white paper with a link or two to some hot new listings or a featured price listing to get more traffic.
5 – Market With Every Customer Communication
Each time you make contact with a customer, you should be promoting your website. This means that your brand should be shared with everyone and this will create traffic to your website. Plus, with a steady flow of visitors clicking on your web pages, your sellers will be pleased to know that their listings are getting seen. How do you spread the word? Share your website in emails, instant messages, telephone calls, any posting you do online in all of your social media feeds, on your business cards, in signage on your vehicle, in the yard signs you put up in properties for sale, and in traditional advertising medium.
6 – Cross-Promote In All Feeds
There is no better way to cross-promote your brand than by doing so with all of your social media feeds. You do use more than just Facebook and Twitter, right? If not, it is never too late to jump on the bandwagon and start trending your content in places where a good chunk of your desired demographic spends time online. This means opening Instagram, TikTok, YouTube, and other accounts so that you can cast a wider net and reach those people who don’t pay attention to email or newsletters. To gain access to as many potential clients as possible, you have to be accessible from whatever place they exist on the internet.
7 – Do Some Old-School Promotion
Press releases are often associated with old-school marketing. That’s because a press release typically gets published in a newspaper. Nowadays, press releases are very popular pieces of content that news organizations, bloggers, and other industry-related websites hunger for. This means that there is a natural demand for these things. If you get good at issuing press releases, there will be content sites that will automatically publish whatever you send them. The key here is to ensure that your press release includes a short bio on you and features your website. This helps you to spread the word about your brand.
A website is an excellent tool to get the word out about your real estate business. It provides you with a cost-effective method of sharing listings and so much more. However, you have to put some effort into promoting that site so that buyers and sellers see a benefit in using your services. The list above is just a few of the best ways to market your website. By focusing on these, you will increase the exposure of those listings and gain more listings as a result. By reaching out to where potential clients are and giving them access to your online presence, you will build a solid reputation and increase your client base which will translate to success for both you and those who choose to list with you. But it all starts with a website.
About the Author: Marina Turea works as content manager at Digital Authority Partners, a San Diego-based digital marketing and website development agency.